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The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business, by Neil McKenzie

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Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don’t need an MBA but you do need to know about business and marketing. In art school they probably didn’t teach you much about the business end of selling your work or what it takes to run a company. Don’t worry, you don’t need to enroll in business school to get a good grasp of the basics – you will find them this book. The Artist’s Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist’s Business and Marketing ToolBox you will learn the basics of: • Starting a new business • Developing your brand • How to take advantage of opportunities and capitalize on your strengths • Understanding the business planning process and putting together your own plan • Accounting and finance that you need • Becoming more productive in creating your art • Managing and organizing your company • Developing and implementing effective marketing strategies for: o Public relations o Advertising o Selling your art o Pricing your work o Effective web sites o Networking o Using social media • Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist’s Business and Marketing ToolBox is a great place to start. Don’t worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don’t forget to use the creative side of your brain.

• Sales Rank: #611642 in Books
• Brand: Brand: CreateSpace Independent Publishing Platform
• Published on: 2012-03-07
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .81" w x 8.50" l, 1.82 pounds
• Binding: Paperback
• 356 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
Good Stuff!
By Nicole Ramirez
This book really helped me organize my business plan and find my target customer. I recommend this book to any artist or creative individual who has a great idea.

2 of 2 people found the following review helpful.
Best for Novices
By Deborah Lee
I spent little time with this book as it is best for someone who needs very elementary guidance, likely someone who does not have a developed or natural business sense or much business life experience. Might be a good guide for a hobbyist, as it is quite thorough, detailed, and explanatory.

2 of 2 people found the following review helpful.
Informative and helpful
By Tamara
This book is a must have for any artist looking to actually sell their art. It is a no nonsense look at the art market, and a common sense way to make a marketing and business plan that will actually work for any creative business. A must have!

See all 9 customer reviews...

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The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business, by Neil McKenzie PDF

The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business, by Neil McKenzie PDF

The Artist's Business and Marketing ToolBox: How to Start, Run and Market a Successful Arts or Creative Business, by Neil McKenzie PDF

[W473.Ebook] Ebook Soap Making for Beginners: Guide to Making Natural Homemade Soaps that will Refresh, Revitalize, and Rejuvenate your Skin (DIY and Hobbies)

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Soap Making for Beginners: Step by Step Guide to making natural homemade soaps that will refresh, revitalize, and rejuvenate your skin

Where do I begin and why should I begin making my own natural soap?

I’m betting that, like me, what is most important to you is ensuring a healthy lifestyle for you and your family. That’s what drew me to soap making – the knowledge that I would be able to produce a natural, more environmentally sound soap for me and my family. It gave me peace of mind to know I would be able to control exactly what goes into my soap and how much fragrance it does or doesn’t have and knowing I’d be able to control the costs. Now, I can make spa-quality soaps in my own kitchen for a fraction of what those boutiques at the mall charge (and you don’t need an advanced biochemistry degree to read the ingredients list of my bar).
Plus, I wound up having lot of fun!

Frankly, one key factor that makes homemade soap so attractive today is being able to avoid all the dyes and chemicals, primarily stabilizers, pH balancers, etc., the commercial soap industry put in their products.

Also, you’ll discover..

You can also make soaps that enliven your senses with fragrances.
Study: Ingredient in commercial soap causes cancer in mice
You likely have most of the basic equipment you’ll need right in your own kitchen.

And much more!

Table of Contents

Chapter 1 Where Do I Begin and Why Should I Begin
Why Soap Making is a Natural Choice for a Healthy Lifestyle

Chapter 2 How Do I Do It
4 Methods of Soap Making & Deciding Which is Best for You

Chapter 3 Safety First
Safety Equipment You Must Have

Chapter 4 Starting From Scratch
Step-by-step Guide for Cold Process Soap Making

Chapter 5 This is Not Your Granny’s Lye Soap
Step-by-step Guide for Hot Process Soap Making

• Sales Rank: #483415 in eBooks
• Published on: 2014-09-16
• Released on: 2014-09-16
• Format: Kindle eBook

Most helpful customer reviews

3 of 3 people found the following review helpful.
I'm glad I bought this book before starting my own soap business!
By Kristy
I've purchase this book because my friend and I are thinking in starting making homemade soaps to sell. Of course I'm also going to use the soaps myself and give as a gift too. This book shows soap making techinques with an easy to follow step by step instructions guide on how to make natural homemade soaps, it's full of pictures, it gives you lot's of resources and suppliers, recipes and a list of tools you need in order to make soaps. If you want to sell, give the soaps you make as a gift to someone or even use yourself, this book is for you. It's a short book but full of great information, it's a must read!

3 of 3 people found the following review helpful.
Glad I read it before I started
By TVen
I have always been interested in making soaps for gift giving but never had a clue at what goes into it. This book actually shows you several methods so that you can use the simple, easy methods or gives you the opportunity to go more in depth and really have complete control about what goes into your product. There are several recipes along with a listing of tools you possibly will need. Im glad that I read this book before I tried to do this project on my own, there was a lot of information that you would definitely want to know

3 of 3 people found the following review helpful.
Clear and concise..
By Bowe C. Packer
Author does an excellent job of breaking down the methods of making soap and provides a step-by-step process for making them, which for me, is absolutely critical, for i knew nothing about making soaps.

There are some great recipes and a great section on fragrance and oil combinations that were nice know about.

Book was very clear and concise.....

See all 12 customer reviews...

Soap Making for Beginners: Guide to Making Natural Homemade Soaps that will Refresh, Revitalize, and Rejuvenate your Skin (DIY and Hobbies) PDF
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Soap Making for Beginners: Guide to Making Natural Homemade Soaps that will Refresh, Revitalize, and Rejuvenate your Skin (DIY and Hobbies) PDF

Soap Making for Beginners: Guide to Making Natural Homemade Soaps that will Refresh, Revitalize, and Rejuvenate your Skin (DIY and Hobbies) PDF

[A892.Ebook] Fee Download The Strategist's Toolkit, by Jared D. Harris, Michael J. Lenox

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The Strategist's Toolkit, by Jared D. Harris, Michael J. Lenox

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The companion book to COURSERA's popular massive open online course "Foundations of Business Strategy" and the recently launched five-course specialization, "Business Strategy."

The Strategist's Toolkit is a concise collection of the most commonly used tools in strategic analysis. Jared Harris and Michael Lenox have carefully selected 13 analytical techniques that every student and executive needs to master. Harris and Lenox begin with a brief overview of the process for integrative strategic analysis, followed by an easy-to-follow framework for understanding and using each of the 13 tools. The concluding chapter ties everything together with a four-step process for conducting an integrative strategic analysis.

• Sales Rank: #66132 in Books
• Published on: 2013-07-09
• Number of items: 1
• Binding: Paperback
• 132 pages

Review
"As managers have realized the importance of strategic analyses, we have seen a proliferation of tools and frameworks. Although each has its insight, there is little appreciation for the motivation, uses, and limitations of these tools and frameworks. By providing this appreciation, the Strategist's Toolkit better aids students and managers at reaching informed strategic choices rather than blindly following a given tool." --Myles Shaver, Professor and Pond Family Chair, Carlson School of Management, University of Minnesota

"By illuminating the strengths and limitations of different strategy frameworks, the Strategist's Toolkit provides a roadmap for students seeking to understand which tools are appropriate for which tasks, and for managers seeking to translate textbook theory into real-world practice." --Bennet Zelner, Associate Professor, Smith School of Business, University of Maryland

About the Author

JARED D. HARRIS is an Associate Professor of Business Administration at the University of Virginia's Darden School of Business and is a Senior Fellow at Darden's Olsson Center for Applied Ethics. He is a celebrated professor who teaches both the required MBA Strategy course and the required MBA Business Ethics course, in which he also serves as course head. Jared's research has been published in a number of refereed academic outlets and highlighted in the New York Times, the Washington Post, and the New Yorker, as well as other media outlets in the United States, Canada, Germany, India, Portugal, and the UK. His academic career follows a distinguished business career, first in consulting at several leading public accounting firms, followed by a stint as a CFO for a small technology startup.

MICHAEL J. LENOX is the Samuel L. Slover Professor at the University of Virginia's Darden School of Business. He is an award-winning professor who teaches and serves as the course head for the required first-year strategy course in the MBA program. His research has appeared in over 25 refereed academic publications and has been cited in a number of media outlets including the New York Times, the Financial Times, and the Economist. In 2009, he was recognized as a Faculty Pioneer by the Aspen Institute and as the top strategy professor under 40 by the Strategic Management Society. In 2011, he was named one of the top 40 business professors under 40 by Poets & Quants. Mike taught over 100,000 students through his massive open online course (MOOC), Foundations of Business Strategy.

Most helpful customer reviews

7 of 8 people found the following review helpful.
Good book
By Cory Halbardier
I bought this to take a class at Darden and it was great. Short and to the point. It's not meant to be an exhaustive study on strategy so I recommend you get that elsewhere and use this as a reference guide to get to the point when doing the analysis.

4 of 4 people found the following review helpful.
Four Stars
By Dustin
Basically what you would expect. Porters 5, competitive analysis, environmental analysis, etc.

5 of 6 people found the following review helpful.
A Good Book to provide a solid foundation of understanding business strategy
By Dennis
In my opinion, this is a very good, concise and focused book on the topic of business strategy. A good read for MBA and undergraduate business students alike.

See all 14 customer reviews...

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[U213.Ebook] Download Percussive Acoustic Guitar Method - Book/DVD, by Chris Woods

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Turn your acoustic guitar into a full band with this comprehensive book/DVD set by guitar virtuoso Chris Woods. Providing detailed step-by-step instruction on a variety of percussive guitar techniques this book includes warm-ups exercises full peices and pracitcal how-to training that will get you slapping tapping and enjoying your guitar like never before. The high-definition DVD reinforces all the material in the book and features Chris Woods himself as your personal instructor. No matter what style of music you play the Percussive Acoustic Guitar Method will change enhance and progress your entire approach to the guitar] Covers: string slapping body percussion tapping harmonics alternate tunings standard notation and tab and more]

• Sales Rank: #302675 in Books
• Brand: Brand: Hal Leonard Corporation
• Published on: 2013-03-25
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .24" w x 9.00" l, .60 pounds
• Binding: Paperback
• 64 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

8 of 8 people found the following review helpful.
Everything you need...kind of
By Ricky K.
First, let me start by saying that if it had been possible, I would have rated this 3.5 stars.

So, this book presents all of the necessary basic knowledge to become a competent percussive guitarist. Word to the wise, though, this book is not for beginning guitarists. It does not coddle you through learning the guitar, but, rather, builds upon basic assumed skills such as knowing chord shapes, chord changes, playing harmonics as well as requiring a decent understanding of tablature and music notation. Topics cover basic string slapping, two handed slapping, body percussion, harmonics, and alternative tunings. The exercises start off basic enough and then progressively get more and more complicated as your skills grow.

That being said, while the book provides the very basic foundation with minimal explanation, the DVD does even less to support the book or the learner as it only shows the exercises being played at full speed with no verbal instruction, and no slower versions for play along and practice. Together, the learner is really left on his/her own to piece the lessons and exercises together. Understandably, this is not much different than learning from tablature in a guitar magazine, but I expected more from the book altogether. The book and DVD together progress very quickly, but if you're patient and willing to put in the time, by the end of it all, you will be able to play some pretty fantastic pieces.

2 of 2 people found the following review helpful.
Four Stars
By Konstantin Kuguchin
The only problem is that nothing is explained on dvd - just short videos with no words

0 of 0 people found the following review helpful.
no really helpful the video part
By cocokio
I don't know.. the tabs are ok the written part is ok, but the video...they made it with a lot of...how to tell..the video part should be the most accurate and important and they let it with no slow versions of the exercise, no comments for the learner..really really a bad idea

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[X946.Ebook] Free PDF Pediatric Surgery (Springer Surgery Atlas Series), by Prem Puri, Michael E. Höllwarth

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This volume represents a leading international reference on the surgical management of diseases of infants and children. The editors have assembled experts from all five continents. Its up-to-date analysis of current practice provides comprehensive details on both surgical techniques and pre- and postoperative management. This atlas is an invaluable referene for pediatric surgeons and for general surgeons with a special interest in pediatric surgery.

• Sales Rank: #957293 in eBooks
• Published on: 2006-01-17
• Released on: 2006-01-17
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
Absolutely not worth the price
By Rebekka Lutz
It's not worth the price. Not even half. The book is made like a used newspaper with a hard cover around it. I'm sure there are millions of books about that theme made nicer and cheaper.

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[O252.Ebook] Fee Download Tough Guys Have Feelings Too, by Keith Negley

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A boldly illustrated picture book read-aloud about how everyone gets sad—ninjas, wrestlers, knights, superheroes, everyone . . . even daddies have emotions!

Did you know wrestlers have feelings? And knights. Even superheroes and ninjas feel sad sometimes. In fact everyone has feelings—especially dads who love their children!

Children will love recognizing their feelings in Keith Negley's bold illustrations which accompany a fun-to-read-aloud narrative.

Parents can joyfully engage with children in a lighthearted discussion about emotions and how they affect us all!

Keith Negley is an award-winning editorial illustrator with a penchant for emotionally driven illustration. He's been published in a wide range of major newspapers and national magazines, and is a frequent contributor to the New York Times and New Yorker. He lives in the mountains of Bellingham, Washington, surrounded by rain forests and giant spiders.

• Sales Rank: #105236 in Books
• Published on: 2015-11-03
• Original language: English
• Number of items: 1
• Dimensions: .40" h x 9.20" w x 10.70" l, .82 pounds
• Binding: Hardcover
• 48 pages

From School Library Journal
PreS-Gr 1—Ninjas have fights with friends, wrestlers worry about their matches, superheroes cry. Tough guys are just like everyone else; they have emotions, and on the bad days they show them. To reinforce his point, Negley includes many of the usual dream jobs and beefs up many of his characters to the "manly" ideal. Color and shape both have a strong presence due to contrasting combinations of black, white, blue, yellow, and red. The style is fairly simplistic, relying on symbols—like a single teardrop—and body language more than faces in order to portray emotion. The majority of the story is rather downbeat, with various idols expressing frustration, defeat, and sadness. However, it takes a turn for the better at the end. Having made his statement, Negley bridges the gap between idealized tough guys and real-life tough guys through a boy and his father who are reading a book together. This sweet moment is a reminder to show love as well as other strong feelings. VERDICT A short and straightforward story that challenges the traditional notion that men shouldn't express their emotions.—Rachel Forbes, formerly of Oakville Public Library, Ontario, Canada

Review
A simple, stylishly illustrated picture book […] This appealing book makes the timely decision to hold the conversation about male emotions while everyone involved is in costume, performing some iconically macho role.
—New York Times

The title says it all. These tough guys are rendered in simple lines and shapes and colored in black and white, red, blue, and yellow, but they represent a broad range of virility. [...] Negley’s debut is nonetheless sincere.
—Kirkus Reviews

In this oddly touching ode to male sensitivity, Negley shows that the toughest, coolest, and most heroic of men sometimes cry—and that’s okay. […] Negley cleverly depicts a range of emotions, validating that not only does everyone have feelings but it is perfectly fine to express them. Rather than try to teach kids what emotions are, this book focuses on emotional health in a unique and eye-catching way.
—Booklist

A short and straightforward story that challenges the traditional notion that men shouldn't express their emotions.
—School Library Journal

With minimal text and a dozen illustrations, [Keith Negley] speaks volumes about how even the biggest and strongest men get sad sometimes and cry. […] this book is a great way to have your child talk about feelings, and recognize their universality.
—Montreal Gazette

Bold and graphic, Negley’s gorgeous picture book gives kids the opportunity to reflect on the normalcy of emotions, giving little readers (and their parents) the chance to take heart —having feelings, even sad ones, doesn’t mean you aren’t as brave or tough as a superhero.
—National Post

This is without doubt, the perfect book to get children to open up about their feelings and emotions. [...] With bold and bright images this will appeal to any audience, but it will undoubtedly catch the eye of a younger age group.
—Picture Books Blogger

[Tough Guys Have Feelings Too] teaches little boys that they don’t have to feel like Superman all the time. [...] this book may actually go a long way towards dismantling rigid gender roles. For both men and women, crying can be considered a sign of weakness or hysteria — forcing them to repress this very natural emotional response. But Tough Guys (Have Feelings Too) wants to put an end to that right now. This is the crying revolution, and it looks like the next generation might actually grow up knowing it’s OK to have a good cry when you need.
—Bustle

A touching reminder to your boy that it's okay to express himself, and will ensure he doesn't laugh in your face again the next time he finds you hiding in the bathroom sobbing into the mirror that this whole parenting thing is all just too much.
—Fatherly

I love how this book with its short, but poignant text gives us a chance to empathize with grown men who are seldom shown crying. […] Overall, I think Tough Guys is a winner! It’s a wonderful, simple and highly emotive book that allows little readers to explore feelings and emotions while addressing the macho male stereotype “real men don’t cry.” A must-have for your child’s home library collection.
—Here Wee Read

From the Back Cover

Superheroes, wrestlers, ninjas...

...it seems like nothing gets them down, but they have feelings too, just like you and I.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Let down
By HT
While the illustrations and idea of this book are wonderful, it disappointed me. I think this whole book is 2 sentences spread over all the pages. My 4 yr old son was bored. I think 4 yr olds are the ones who can start understanding the "tough guys have feelings" idea but when the book has 3 words on each page, it doesn't deliver and misses the opportunity. Bummer.

0 of 0 people found the following review helpful.
My 3 yo son and I love this book
By No Disrespect
My 3 yo son and I love this book! We read it every night. He has the entire book memorized now, and I will hear him recite the words to himself. He "reads" along with me now... and sometimes by himself. Such a great lesson, and good illustrations too.

3 of 4 people found the following review helpful.
I really wanted to enjoy this book
By Lyndsey Owen
I really wanted to enjoy this book! I work as a school counselor and mental health therapist and was looking for a book that would provide social emotional learning and push gender stereotypes. Such a cute concept and great graphics but the story is weak. Every "Tough Guy" in the book is apparently sad and lacks depth or range of emotions. The page with the biker who is sad has a disturbing illustration of the dead squirrel he ran over. It seems unnecessary and even slightly traumatic. It could be triggering to children who have experienced grief or loss or child maltreatment. The message "tough guys have feelings too and it's ok to show them" is lost by this image. Overall the book could have had a stronger message with more emotional literacy.

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[N236.Ebook] Free PDF Philosophy of Music: An Introduction, by R.A. Sharpe

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Philosophy of Music is for anyone who has ever wondered whether or not music means anything or why some music is thought to be more significant than other music. It is a lively and lucid introduction to the aesthetics of music and to the issues that illuminate musical listening, understanding and practice. The book assumes no philosophical training on the part of its readers, only an interest in music and our reactions to it. It provides an authoritative analysis of the central issues, enlivened with a real sense of enthusiasm for the subject and its importance. At the heart of the book lie three key questions: What is the work of music? Can it have meaning? Can music have value? R. A. Sharpe guides the reader through the philosophical arguments and conceptual debates surrounding these questions while anchoring the discussion throughout to instances and examples from Western classical music and jazz. Unlike some other accounts of the philosophy of music, which view music as a branch of metaphysics, raising questions about sounds, tones and musical movement, Sharpe's approach is problem-orientated and the questions he raises are predominantly questions about the value of music, about the individuality of our assessments and about the way in which we prize music for its power to move us. He argues persuasively, and controversially for a philosopher, that when it comes to music philosophical analysis has its limitations and that one should not be surprised that the aesthetics of music can harbour contradictions and that our judgement of the value of music may be impossible to make internally consistent. This engaging and stimulating book will be of wide interest to music-lovers, critics, practitioners alike as well as students of aesthetics looking for a non-technical treatment of the subject.

• Sales Rank: #843949 in Books
• Brand: Brand: Mcgill Queens Univ Pr
• Published on: 2004-11-18
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .70" w x 6.00" l, .54 pounds
• Binding: Paperback
• 208 pages

Features

• Used Book in Good Condition

Review
"Anyone who cares about music and philosophizing about it will find Sharpe's book a pleasure to read. Its wealth of examples gives it a juciness lacking in much analytic philosophy. And its personal tone is refreshing." - Philosophical Books "Sharpe writes engagingly about meaning and value in music. After reading this book, you won't be able to prove that Schubert is profound or that Britten is better than Tippett; but Sharpe shows that the failure of such proofs reflects the humanism and individuality for which we value the arts most highly." - The Guardian

About the Author
R. A. Sharpe is emeritus professor of philosophy at the University of Wales, Lampeter. His books include Contemporary Aesthetics and Music and Humanism.

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