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The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition, by Gabe Zichermann, Joselin Linder
PDF Ebook The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition, by Gabe Zichermann, Joselin Linder
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THE REVOLUTION WILL BE GAMIFIED
MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND
Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.
With The Gamification Revolution you'll learn how top companies:
- Recruit and retain the best talent from the gamer generation and beyond
- Train employees and drive excellence with noncash incentives
- Cut through the market noise and ignite consumer sales growth
- Generate unprecedented customer loyalty without breaking the bank
Drawing inspiration from the most popular games of all time--from Angry Birds to World of Warcraft--the authors reveal the secrets of market leaders that you can apply immediately to your business.
As a bonus, the book gives you full access to The Gamification Revolution app--a great way to optimize and enhance your experience with videos, tips, and social tools, including the ability to easily share the best ideas with your colleagues and workgroup.
You'll learn the new rules of engagement that are guaranteed to generate excitement and enthusiasm--in your employees and your customers. You'll understand how game designers predict and motivate behaviors--and how you can get the results you want. You'll also find a winning selection of fascinating case studies, best practices, and game-ready tools of the trade you can easily apply to your specific needs.
It's all here in one ready-to-use strategy guide filled with the best ideas and pitfalls you can avoid.
If you're going to play the game, this is how you play it. To win.
Praise for The Gamification Revolution:
"For consumer-facing businesses today, nothing matters more than delivering a great user experience and creating lasting engagement with your consumers and employees. The Gamification Revolution will show you how leaders have reached for the top and won." -- ALEXANDRA WILKIS WILSON, Cofounder, Gilt Groupe, and author of the New York Times bestseller By Invitation Only
"In today's fast-paced world, people are more distracted than ever. To stand out, you'll need to cut through the noise and get them engaged. The Gamification Revolution will teach you the essential building blocks for achieving long-term success and growth." -- JESSE REDNISS, SVP, USA Network/NBCU
"From engaging customers to retaining a team, The Gamification Revolution will provide you with tactics that generate results. I know. Gabe's wisdom has helped the Founder Institute expand to every inhabited continent and change thousands of lives." -- ADEO RESSI, CEO, Founder Institute
"Zichermann and Linder propose a pragmatic approach to gamification that will provide breakthrough results. Sales is the last bastion of corporate innovation, and this spectacular read is a must for any sales leader." -- HI LEVA, Senior VP Sales Operations, Clear Channel Outdoor
- Sales Rank: #831987 in Books
- Published on: 2013-04-16
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .90" w x 6.30" l, 1.15 pounds
- Binding: Hardcover
- 256 pages
About the Author
Gabe Zichermann is CEO of Gamification Co and Dopamine and is considered the world's foremost expert on designing engagement strategies for customers and employees.
Joselin Linder coauthored the acclaimed Game-Based Marketing with Gabe Zichermann. She is a writer/contributor to NPR's This American Life and Morning Edition, AOL, and gamification.co.
Most helpful customer reviews
7 of 7 people found the following review helpful.
A brief introduction to the topic but it lacks in-depth analysis.
By Wing C. Lau
There are some basic definitions about gamificaiton. The book discusses the impact of gamification through short (and sometimes repetitive) cases at 3 levels: corporate, employee and customer. IMO, most of the cases were discussed at a superficial level with limited descriptions. DO NOT expect details of how the gamificaiton principles were implemented in most cases (just the results suggesting that it worked).
Intro
Some basic definitions and principles on gamification and engagement.
Corporate level:
Cases of using gamification principles for business strategy
Cases for the strategizing process
Employee level:
Cases for motivating employees (rank and file vs. professional staff)
cases for employee-led innovations
cases for the recruitment process
cases for employee health and fitness trainings
Customer level:
Social marketing
Sustaining long-term customer engagements
Crowdsourcing
Nonetheless, I have some reservations about all the really short 5 stars reviews submitted in early April 2013. Someone suggests that they are part of an early reviewer programme (is that also part of the game!!).
4 of 4 people found the following review helpful.
Too generic
By Manolo Alvarez
It started out well but the author spend too much time in generic themes. I feel that more specific info is needed to take the book to the next level.
1 of 1 people found the following review helpful.
This is must read for business leaders. It should open your eyes.
By Reg Nordman
This book is valuable at two levels. First as an aware consumer we all need to learn how games are being used in so many facets of business to get our attention. The second level is as professionals we need to learn how to use games to increase employee engagement, learning, satisfaction and development. This book delivers both of these. Check out their interactive website at http://gamificationrevolution.co I have read a few earlier books on the topic and many more articles on how to build gaming into business processes. This book pulls much of current thought together. It does not get into how to build the games, but it is a very good resource at the business strategy level. (I see gamification as being very useful at a public and private level). This is must read for business leaders. It should open your eyes.
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